Call for papers

You are kindly invited to submit your contribution, a 5-page abstract or a full paper (preferably in English, but French contributions may be accepted) to the Second International Conference for Marketing in the Insurance Industry by 14 May 2016.

Contributions may be in one of the following topics (but are not limited to):

  • Implementation of channel strategies in the insurance industry;

  • New customer trends in the insurance industry;

  • E-insurance ;

  • Y Generation and insurance industry;

  • The new role of the agency in the insurance industry ;

  • The relationship between actuarial sciences and marketing;

  • Big data for marketing in the insurance industry;

  • Loyalty and customer satisfaction in the insurance industry;

  • Gamification;

  • Product development ;

  • Customer Lifetime Value in the insurance industry.

 Please send your contribution by 14  May 2016 by email to:

Ilaria Dalla Pozza, Marketing Professor, IPAG Business School

Please send two files: one file with author details, and a second file with no author details

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